With 54 years in the lure business, Nick is a scholar, pioneer, inventor and teacher. His lure and baits are making a foot print is shared among the best of the best. Nick learned the craft with Daily, Butcher, Nelson, and Bierman to name a few. Some very popular lures and baits sold today came from Nick's shop. Gland lures, call lures, food lures, baits, formulas, closely guarded secrets and much more are packed into this video. 2 hours 27 minutes.